Research into chosen Artist

Information gathered from https://en.wikipedia.org/wiki/Tom_Odell

 

 

Below is a screenshot of the artists website, there is not much useful information on this website, but it does allow you to view music videos by the and to see any gigs or tour that he might be playing in the future.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Research into chosen Genre

In order to have a better understanding of our music genre we carried out some research into the history of Indie Pop as well as the generic conventions included in this genre. Below is a moodboard of generic conventions found in or related to Indie Pop.

This research will help with our own music video as we know what we need to include to make it suitable for our genre and audience. Also it will give us inspiration and idea for our own music video and its narrative and visual presentation.

 

For our music video, we have chosen the song Grow Old With Me by Tom Odell, other Indie Pop vidoes of his include:







 Other artists who are of the Indie Pop genre include:

                                                     

                                                      

 

Lyric Analysis

Lyric Analysis- Craig David: 7 Days


Lyrical analysis is the break down of song lyrics to reveals their true meaning and the message the artist is trying to get across to audience.  Lyrical analysis is important as the lyrics of a song are one of the main elements that help to inspire and structure the content of the music video. The lyrics of a song can help to tell the story/ narrative that is often found in their music videos. It is important that the lyrics of a song are analysed so that they are sure to relate to or contradict the video ( one of Goodwin's 7 codes and conventions) rather than having no relevance as that will not appeal to target audiences.

The image to the left is an lyrical analysis that I have carried out from which I read the lyrics and used then to create an initial idea for a music video for the specific song. This task will help me when creating our own music video as is has taught me how important the lyrics are when creating a music video, how lyrics can be interpreted differently by other people and that no every line has to be literal within the narrative.

After reading the lyrics to this song I created an initial music video with the first verse consisting of a man walking through a subway in New York where he is accidently bumped into by a woman who is rushing to work; they then end up chatting and swap numbers. For the next verse I imagined the man at home with a friend who is asking him all the questions about the girls he has met and he is giving the responses. For the chorus I pictured a montage of the man and woman doing all the things mentioned within the chorus such as going for a drink and chilling.

The concept that I created is in some ways quite similar to the original video although there are some obvious differences to the original video. The music video I imagined after reading the lyrics involved a continuous story where as the original shows him repeating the same day again and again until he gets it right. However, the basic story line for both the videos are quite alike in the fact that he does meet a woman in the street and has the conversation with his friend although not in the same circumstances or settings both of these sections of narrative where included in the original and my initial ideas for the music video. However the chorus for the song is different in the original video compared to my ideas as it focus more on the one evening of them going out and then going back to his, whereas I pictured it as a montage over multiple.

Lip Syncing – what it is and its importance

Lip syncing is the process of accurately matching the music/recorded song to the singing in the music video. Songs are recorded separately to the music video meaning the editing teams have to sync the artists lip movements to the exact timing of the song it order to make it look realistic and professional. It is important that lip-syncing occurs and is carried out precisely as its one of the main elements found in a music video and therefore if not synced 100% it can make the video and artist look unprofessional.

In order to get a better understanding and some experience of lip syncing, we created a lip sync example containing a short section of a song from the same genre that we have chose for our own music video. We carried out this task so that we could work out the best ways to achieve the best lip sync within our music video without making it to hard for ourselves when in the editing stages.

Brief analysis of ....

Brief analysis of a Digipak

A digipak is part of the packaging made for CD's.  They can  come in a 6 panel or 4 panel structure and are used to stand out and promote the single/ artist to target audiences. Digipaks usually consist images from the music video or related to the song/ music video as well as large clear text displaying the artists name and the single/album title. Digipaks often use bright or bold colours within their designs to ensure that they stand out against others and to specific target audiences.

The colour red, which has connotations of love , is used a lot within this digipak suggesting that songs within the album will about/ related to love. It is also a bright colour that stands out and links with the title of the album as it is a colour that could be described as "LOUD". The images used for the digipak focus specifically on the artist showing her importance. The pink roses on the CD's link to the roses in the image used across the digipak, this then relates to the idea love shown in this digipak as rose are often bought and rcieved as a sign of love and passion.

In contrast to the meaining of the title, the font used on this digipak is less dramatic and does not stand out from the background. This suggests that the look and face of the artist is of more improtance rather that the name of the album.


Brief analysis of a Magazine Advert


 Magazine adverts are used to promote the artist and single. They advertise the single buy using an image related to the song of artist with their name and the song title along with its release date and the record label logo. Magazine adverts are created  to promote the single before and once it has been released to ensure that target audiences have knowledge of it and therefore will go out and buy plan to when it is released therefore creating large record sales for the artist. Font colours are usually a contrast to the colours used in the background and images in order for it to stand out to audiences The image in the David Gilmour poster show multiple birds flying from a cage, this links with the title of the album as the birds are flying out of the cage and therefore rattling the lock. The white font is a contrast to the dark colours that appear in the image, this is so that the artists name and album title stand out to audiences suggesting that information is more important than the image used. Similar to the David Gilmour magazine advert, the stereophonics advert also used a contrasting font colour again to make stand out to audiences. However an image of the band has been used on this magazine advert allowing the bands image to be promoted as well as the album.

The purpose of magazine adverts and digipaks

The purpose of a Digipak is to Promote the single and artist when the single is on sale in stores. Digipaks are created to make the single unique to the artist and to ensure that it stands out to target audience against other digipak that it is sold next to. Digipaks are made up of different panels which contain images of the artist or objects related to the single, the artists name along with the single title, a list of the tracks on the album and the record label logo.




The purpose of a magazine advert is again to promote the single and artist as well as

. The release date for the single
. The record label who produced the song
. Where the song can be bought ( ITunes, HMV, Spotify)
. What resource the song is being sold in e.g. CD, Vinyl, Digital.
. Website for the artist/ record company

Magazine adverts are often simple with an image covering the page and the name of the artist/band in large font either on the top or bottom of the page.

The purpose of a music video

The purpose of a music video is to promote the single of album as well as the artist. Music videos are used to promote the branding and image of an artist as well as the genre of the single in order to make it appealing to the target audience. For example bands such as Lawson put their name or logo on the drums in order to advertise the artist. Music videos are also produced in order to tell the story and create a narrative from the lyrics making the song memorable and giving it meaning.

An example of a music video that contains a strong narrative the links to the lyrics in order to give them meaning is Taylor Swift, You Belong With Me.