The purpose of a music video is to promote the single of album as well as the artist. Music videos are used to promote the branding and image of an artist as well as the genre of the single in order to make it appealing to the target audience. For example bands such as Lawson put their name or logo on the drums in order to advertise the artist. Music videos are also produced in order to tell the story and create a narrative from the lyrics making the song memorable and giving it meaning.
An example of a music video that contains a strong narrative the links to the lyrics in order to give them meaning is Taylor Swift, You Belong With Me.
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