Evaluation Question 4

How did you use new media technologies in the research and planning, construction and evaluation stages?

At the research and planning stage of this project, I used technologies such as Blogger, YouTube and Wikipedia, to gather details and stay organised in preparation for the construction of my music video. I used blogger to organise and save all my work in one place making it easy to find when necessary. YouTube was used in order for me to view both official and student music videos in order to analyse gain inspiration for our music video. I also used YouTube to study other music videos in our genre and others by our chosen artist to help create a clear picture of what should be included in our music video when we got to the construction stage. Another technology used was Wikipedia and the artists specific website, this was to build up a profile and history of our chosen artist so that we could apply elements to our music video such as choosing the correct actor to fit the role and deciding on the final narrative.

During the construction stage of our music video, I used a variety of technologies to film and then edit our music video to the highest standard. The first piece of technology I used was a Cannon HD camera which was used to film all but one of the shots for our music video. I used this technology as it produced a clear and precise image meaning our music video looked professional and up to the standards of a real media product.  We also used an iPhone to film one of the shorter clips featured in our music video because as part of our feedback we were asked to film the old man lip syncing. We used this technology as it was much simpler to film this ten second clip on a phone as they are small and easily portable but still produce the same quality shot as the camera.

Once we had filmed all the footage for our music video we moved on to editing it to produce the final product. In the editing stage we used technologies such as an Apple Mac with programmes including IMovie and ITunes. We used iTunes and YouTube converter in order to get our chosen song from YouTube on to the mac for us to place over the footage we had filmed so we could accurately match up the lip-syncing carried out by our artist. After we had the song on the mac we used IMovie to edit our video, by cutting and cropping clips, adding transitions and effects and stabilising any shaky shots to produce a clear and professional music video. We used iMovie to select the best sections of filming from clips, order them in a way that told a story that linked to the lyrics of our chosen song and edit them by adding transitions and effects, such as making the images black and white, to ensure they have an impact on audiences.

For the magazine and digipak made for our music video, we used technologies including PowerPoint. We used PowerPoint for our digipak to crop and position images on a digipak template to create drafts before receiving feedback with which we improved our digipak until it linked appropriately to our music video and would stand out to audiences. Similarly we again used PowerPoint to produce our magazine advert as it allowed us to rotate and overlap corners of images to create a collage effect of all the picture of our couple at different ages in order for it to link with our music video.


Finally in the evaluation stages of this project I used Blogger, Prezi and PowerPoint to present my evaluation questions in multiple ways. I used PowerPoint for my evaluation question on audience feedback  as it allowed me to analyse each question per slide from my questionnaire meaning I can clearly present the feedback. I used prezi for two of my evaluation questions as it is a simple program to use and lets me customize prezi's and move text boxes around to make paragraphs fit and follow one another properly.


The technologies I used throughout the research planning and evaluation of this project all worked really well for me and I had no major issues with any of them. I had experience with each of these technologies and therefore knew how they worked so was able to avoid any problems that could have effected the task.

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Music Video

Final Digipak

Final Magazine Advert

Plan for mgazine Advert

My idea for our magazine advert involves using the pictures that we see in the flash forward section of our music video and placing them together in a large wooden frame acting as a border round the edge of the advert. I have also added an image of the artist playing the piano as well as a park image from the music video in order to show the other elements/ settings in the music video. Unlike the music video, these images will be in colour in order to ensure it stands out to audiences. The font on my magazine advert is simple and white in colour to be sure that it stands out on the different backgrounds it’s placed against. I think my design would work well with our music video as incorporated images fro the video to help show the narrative and. Also it link to the title as I shows a couple a different as and therefore we are seeing them grow old together throughout the magazine advert.

Plan for Digipak

 

 



The images on this post shows the plan I created for the digipak for our music video. Oringinally I designed a rough draft drawn out in pencil and when I was happy with this I used real life images to create a photographic version. The overall theme of my Digipak is the love and growth of the couple as they grow old together.  Some of the images used in  my digipak such as the hands are not ones that appear in our music video but they do still make sense and fit with our music video narrative.

 

 

The front cover of my Digipak design is simple yet effective with a black background white text and a young couples holding hands. The use of the black background allows the audience to focus on the image and the text which have a strong link that continues through the rest of the Digipak. I chose to use white writing on the black background in order to make it stand out to audiences as the colours are contrasting. It also help to emphasize the image of the young hands holding each other, which I used at the start of my Digipak as a starting point from which we will see them grow old throughout the Digipak before ending with them still holding hands but as an old couple.

 

 

The last page in my Digipak it almost identical to the front page as there is still a black background, white font and pair of hands but this time the hands are aged. Similarly to the first page, I used the black and white for background and font in order to make the Digipak stand out as well to highlight the image which will show that the hands, although the same as the ones on the front of the Digipak, have grown old together, linking to the title of our song. Both the front and the back page of my Digipak are similar in design to create the effect that as you open up the Digipak you're traveling through their life before ending the story the same way you stared after time having past.

 

The inside page in my Digipak shows the couple from our music video from behind holding hands, this is to symbolise that the audience are about to follow them through their story of growing old together. This image will cover the whole page in order to immerse the audience into our Digipak and feel as if they are part of the story and the journey that the couple go through.

 

 

The left page of my Digipak shows a close up shot of the male actor/artist smiling this by itself does not make much sense but can be used to show the joy on his face and to create the idea that he is welcoming the audience into the Digipak and allowing them to grow old with him. The far right picture in my Digipak then shows a close-up of the girl smiling this again shows the joy on her face. The position of this page and image shows that the couple are sharing their journey as they are either side of the Digipak letting us travel through the centre to see journey.

 

The centre image in my Digipak is an image of our couple at the park, I used this image to have a visual link to our music video and to show that couple having fun and being very much in love. The colours used in this image will be very bright to connote the happiness within the video and narrative. I chose this image as the centre picture as it a neutral background and it shows the couples true love for each other in a natural situation which connotes a relaxed happy feeling for the audience.