Music Videos: Audiences

Music video: Audiences

Music videos are promotional tools used to promote a song, its artist and their album and music and anyone can be an audience for a music video.

Each artist has a specific demographic and target audience and therefore they cater their video to suit the specific audiences. Music videos present the artist to their audience in a number of ways that make them appealing:

       Attractive – The music video is used to make the artist or band look attractive to their audience

      Empathetic- The music video is used to create empathy towards the artist from the audience




Narrative- The music video has a narrative/ story which is used to intrigue the audience

 Abstract- The music video is unique and unusual in order to stand out to audiences

 

Musical genre can also have an influence on audiences as different genres, stereotypically appeal to different types of audience, for example hip-hop music is often viewed more by teenagers/ young adults were as classical music is often more appealing to older/ mature adults.